Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Regram: @hopeforhenry . . . Lenny "Batman" Robinson dedicated his life to children. Today, on the second anniversary of his dealt, you can honor his life by making a donation in his memory to the Lenny Batman Robinson Hope for Henry Program at #SinaiHospital of Baltimore. http://bit.ly/2wfBLpb @lbrhopeforhenry . . . #Batman #Maryland #HopeForHenry #AlwaysRemember

    lifebridgehealth: "Regram: @hopeforhenry .
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Lenny "Batman" Robinson dedicated his life to children. Today, on the second anniversary of his dealt, you can honor his life by making a donation in his memory to the Lenny Batman Robinson Hope for Henry Program at #SinaiHospital of Baltimore. http://bit.ly/2wfBLpb 
@lbrhopeforhenry .
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#Batman #Maryland #HopeForHenry #AlwaysRemember"
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  • The #Back2School season is here and #LifeBridgeHealth is helping to spread the word about how to make sure your child's health is in good shape before getting back into the classroom. Join us today (8/15) at 2:00pm for a #FacebookLive segment with Dr. Kumar from LifeBridge Health Pediatrics Baltimore North. #TuneIn #School #BackToSchool

    lifebridgehealth: "The #Back2School season is here and #LifeBridgeHealth is helping to spread the word about how to make sure your child's health is in good shape before getting back into the classroom. 
Join us today (8/15) at 2:00pm for a #FacebookLive segment with Dr. Kumar from LifeBridge Health Pediatrics Baltimore North. 
#TuneIn #School #BackToSchool"
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  • This month, #LifeBridgeHealth launches "Medical Moment," a new series highlighting some amazing stories from LifeBridge Health. Watch for the first story on August 15 during #WBAL-TV 11 Baltimore's 5pm news. #Medical #Baltimore #Maryland #Hospital #Healthcare #MedicalMoments #LiveHealthy #BeHealthy #Community @WBALTV11

    lifebridgehealth: "This month, #LifeBridgeHealth launches "Medical Moment," a new series highlighting some amazing stories from LifeBridge Health. Watch for the first story on August 15 during #WBAL-TV 11 Baltimore's 5pm news.

#Medical #Baltimore #Maryland #Hospital #Healthcare #MedicalMoments #LiveHealthy #BeHealthy #Community @WBALTV11"
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  • You definitely don't want to miss these adorable #cakepops at the #CarrollHospital #FarmersMarket today!! Swing by and grab a couple for the weekend along with some fresh, locally grown #fruits and #vegetables! The farmer's market runs between 12:30 - 4:30 pm, on the third level of the parking garage. See you there! #FarmersMarketWeek #FreshFood #Market #Farm #ShopLocal #ShopFresh #Maryland #Food #Cake #Dessert #LifeBridgeHealth

    lifebridgehealth: "You definitely don't want to miss these adorable #cakepops at the #CarrollHospital #FarmersMarket today!! Swing by and grab a couple for the weekend along with some fresh, locally grown #fruits and #vegetables! 
The farmer's market runs between 12:30 - 4:30 pm, on the third level of the parking garage. See you there! 
#FarmersMarketWeek #FreshFood #Market #Farm #ShopLocal #ShopFresh #Maryland #Food #Cake #Dessert #LifeBridgeHealth"
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  • The partnership between #LifeBridgeHealth & Fitness and The Joel Gamble Foundation is a great example of our community commitment. #LifeBridgeHealth CFO and Executive Vice President David Krajewski stopped by a training session to see how #Parisi Speed School coaches are working with some local youth on building their self-confidence as well as their athletic skills. #Maryland #Baltimore #JoelGamble #NFL #Athlete #Athletic #Fitness #Training

    lifebridgehealth: "The partnership between #LifeBridgeHealth & Fitness and The Joel Gamble Foundation is a great example of our community commitment. #LifeBridgeHealth CFO and Executive Vice President David Krajewski stopped by a training session to see how #Parisi Speed School coaches are working with some local youth on building their self-confidence as well as their athletic skills.
#Maryland #Baltimore #JoelGamble #NFL #Athlete #Athletic #Fitness #Training"
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  • In honor of International Assistance Dog Week, we’re spotlighting the Pet Therapy Program at #CarrollHospital. Therapy dogs like our friend Fleuri, pictured here, comfort patients and their families, and offer them a mental break. #IADW . . . #Dog #Dogs #TherapyDog #AssistanceDog #DogOfInstagram #PetTherapy #LifeBridgeHealth

    lifebridgehealth: "In honor of International Assistance Dog Week, we’re spotlighting the Pet Therapy Program at #CarrollHospital. Therapy dogs like our friend Fleuri, pictured here, comfort patients and their families, and offer them a mental break. #IADW .
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#Dog #Dogs #TherapyDog #AssistanceDog #DogOfInstagram #PetTherapy #LifeBridgeHealth"
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  • Are you seeing double? Today is the start of #TwinsDays, an observance founded in #Twinsburg, Ohio, which honors all multiples - identical, fraternal, young and old, #twins, triplets, quads — and their families. To celebrate the day, we asked twins with a connection to #LifeBridgeHealth to come forward - check out some of these great pictures! #Twinning #TeamLifeBridge #Double #Siblings

    lifebridgehealth: "Are you seeing double? Today is the start of #TwinsDays, an observance founded in #Twinsburg, Ohio, which honors all multiples - identical, fraternal, young and old, #twins, triplets, quads — and their families. To celebrate the day, we asked twins with a connection to #LifeBridgeHealth to come forward - check out some of these great pictures! #Twinning #TeamLifeBridge #Double #Siblings"
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  • At #LifeBridgeHealth, #community is at the heart of everything we do. We were so pleased to participate in #NationalNightOut2017 events across our area last night, such as this one in #Towson with Dr. Gaurav Kumar, Dr. Anisa Mirza and practice manager Kristina Butcher. #Maryland #NNO #NationalNightOut #Safety

    lifebridgehealth: "At #LifeBridgeHealth, #community is at the heart of everything we do. We were so pleased to participate in #NationalNightOut2017 events across our area last night, such as this one in #Towson with Dr. Gaurav Kumar, Dr. Anisa Mirza and practice manager Kristina Butcher. #Maryland #NNO #NationalNightOut #Safety"
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  • The Joel Gamble Foundation continued their 8 week Summer Health and Wellness Program at Lifebridge Health and Fitness with Coppin Academy High School & Western District Police Officers last week. We are thrilled to be a part of such a great and active organization! #thejoelgamblefoundation #baltimore #community #youth #youthprograms #positive #nfl #nflpa #nflalumni #leader #rolemodel #baltimore #health #healthy #fitness #weighttraining #westerndistrictstrong #weightlifting #hardwork #summer #health #LifeBridgeHealth

    lifebridgehealth: "The Joel Gamble Foundation continued their 8 week Summer Health and Wellness Program at Lifebridge Health and Fitness with Coppin Academy High School & Western District Police Officers last week. We are thrilled to be a part of such a great and active organization! 
#thejoelgamblefoundation #baltimore #community #youth #youthprograms #positive #nfl #nflpa #nflalumni #leader #rolemodel #baltimore #health #healthy #fitness #weighttraining #westerndistrictstrong #weightlifting #hardwork #summer #health #LifeBridgeHealth"
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  • Felicia Graber, a #Holocaust #survivor, received a warm welcome from #Levindale residents and patients, and children from the #summer learning programs of Macedonia and Mt. Moriah Baptist Churches, at a recent kosher luncheon held in her honor. Ms. Graber shared her personal experiences in her presentation: Resilience in the face of the Holocaust. Thank you to Rabbi Jeffrey Orkin at Levindale Hebrew Geriatric Center and Hospital for arranging this event! #WeRemember #HolocaustSurvivor #History #Hospital #LifeBridgeHealth #Educate #Event

    lifebridgehealth: "Felicia Graber, a #Holocaust #survivor, received a warm welcome from #Levindale residents and patients, and children from the #summer learning programs of Macedonia and Mt. Moriah Baptist Churches, at a recent kosher luncheon held in her honor. Ms. Graber shared her personal experiences in her presentation: Resilience in the face of the Holocaust. Thank you to Rabbi Jeffrey Orkin at Levindale Hebrew Geriatric Center and Hospital for arranging this event!
#WeRemember #HolocaustSurvivor #History #Hospital #LifeBridgeHealth #Educate #Event"
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