Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • A great evening at Springwell Senior Living, one of #LifeBridgeHealth's newest partners. Members of our team recently joined residents and families for Springwell's third annual "Partners in Health Care Fair." Among the departments in attendance: outpatient pharmacy, Levindale physical therapy, @lifebridgefit, HomeCare Maryland, marketing and population health. Thanks to everyone who attended! #Baltimore #Maryland #healthcare #seniorliving #community

    lifebridgehealth: "A great evening at Springwell Senior Living, one of #LifeBridgeHealth's newest partners. Members of our team recently joined residents and families for Springwell's third annual "Partners in Health Care Fair." Among the departments in attendance: outpatient pharmacy, Levindale physical therapy, @lifebridgefit, HomeCare Maryland, marketing and population health. Thanks to everyone who attended! #Baltimore #Maryland #healthcare #seniorliving #community"
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  • #Repost @councilmanyitzy ・・・ While door knocking in the Pimlico neighborhood over a year ago, I learned that many kids did not have access to books. I pledged to bring books to where the kids are. Tonight we delivered on that promise. It was an honor to rollout the little free library 📚 initiative with @lifebridgehealth & @phrenaissance tonight in the Pimlico neighborhood. #promiseskept #books #littlefreelibrary #baltiMORE #commUNITY #wecandobetter

    lifebridgehealth: "#Repost @councilmanyitzy ・・・
While door knocking in the Pimlico neighborhood over a year ago, I learned that many kids did not have access to books. I pledged to bring books to where the kids are. Tonight we delivered on that promise. It was an honor to rollout the little free library 📚 initiative with @lifebridgehealth & @phrenaissance tonight in the Pimlico neighborhood. #promiseskept #books #littlefreelibrary #baltiMORE #commUNITY #wecandobetter"
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  • #LifeBridgeHealth is celebrating #SpiritDay! Employees from Sinai Community Care OB/GYN wore purple and took the Spirit Day Pledge to support LGBTQ family members and friends who disproportionately face bullying and harassment because of their identities. #Baltimore #Maryland #hospital #sinaihospital

    lifebridgehealth: "#LifeBridgeHealth is celebrating #SpiritDay! Employees from Sinai Community Care OB/GYN wore purple and took the Spirit Day Pledge to support LGBTQ family members and friends who disproportionately face bullying and harassment because of their identities. #Baltimore #Maryland #hospital #sinaihospital"
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  • Congratulations to these #SinaiHospital employees who received recognition through the iCARE program, which gives patients the opportunity to recognize employees for providing excellent care and service. #PatientExperience director Katie Starkey delivered the good news to these deserving team members. See more pics on our Facebook page! #Baltimore #Maryland #hospital #healthcare #patientcare

    lifebridgehealth: "Congratulations to these #SinaiHospital employees who received recognition through the iCARE program, which gives patients the opportunity to recognize employees for providing excellent care and service. #PatientExperience director Katie Starkey delivered the good news to these deserving team members. See more pics on our Facebook page! #Baltimore #Maryland #hospital #healthcare #patientcare"
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  • Seeing is believing, and this team from the Krieger Eye Institute definitely "walks the walk" when it comes to supporting our communities. They recently laced up their sneakers to participate in the annual walk to support the @amdiabetesassn. #LifeBridgeHealth #stopdiabetes #diabetes #health #maryland #baltimore

    lifebridgehealth: "Seeing is believing, and this team from the Krieger Eye Institute definitely "walks the walk" when it comes to supporting our communities. They recently laced up their sneakers to participate in the annual walk to support the @amdiabetesassn. #LifeBridgeHealth #stopdiabetes #diabetes #health #maryland #baltimore"
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  • Today’s the big day! The 12th annual #SaveALimb Fund Fest is underway! Many thanks to our participants and volunteers for their show of support for a very worthy cause—patients in need at the Rubin Institute of Advanced #Orthopedics at #SinaiHospital. We’ll be sharing pictures from today’s event, so stay tuned! #Baltimore #Maryland #giveback

    lifebridgehealth: "Today’s the big day! The 12th annual #SaveALimb Fund Fest is underway! Many thanks to our participants and volunteers for their show of support for a very worthy cause—patients in need at the Rubin Institute of Advanced #Orthopedics at #SinaiHospital. We’ll be sharing pictures from today’s event, so stay tuned! #Baltimore #Maryland #giveback"
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  • #Repost @carroll_hospital #lifebridgehealth ・・・ The CDC says, "Your best shot is the flu shot." #fluvaccine #fluseason #getyourflushot #healthcare

    lifebridgehealth: "#Repost @carroll_hospital #lifebridgehealth ・・・
The CDC says, "Your best shot is the flu shot." #fluvaccine #fluseason #getyourflushot #healthcare"
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  • @wbaltv11 Baltimore recently interviewed this Eagle Scout who is volunteering his time to help children at the Herman & Walter Samuelson Children's Hospital at #SinaiHospital. You can find out why on WBAL-TV's 5pm news on Wednesday, October 11. #Baltimore #Maryland #healthcare #hospital #childrenshospital #eaglescout

    lifebridgehealth: "@wbaltv11 Baltimore recently interviewed this Eagle Scout who is volunteering his time to help children at the Herman & Walter Samuelson Children's Hospital at #SinaiHospital. You can find out why on WBAL-TV's 5pm news on Wednesday, October 11. #Baltimore #Maryland #healthcare #hospital #childrenshospital #eaglescout"
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  • #NorthwestHospital leaders recently welcomed Governor General Sir Rodney Williams of #Antigua and #Barbuda (second from left,) and his delegation to the hospital. Dr. Ronald Ginsberg presented the governor and his wife with a $2,500 gift from the Northwest Medical Staff to support the #hurricane relief effort. Northwest has a longstanding relationship with the American University of Antigua College of Medicine. #hurricanerelief

    lifebridgehealth: "#NorthwestHospital leaders recently welcomed Governor General Sir Rodney Williams of #Antigua and #Barbuda (second from left,) and his delegation to the hospital. Dr. Ronald Ginsberg presented the governor and his wife with a $2,500 gift from the Northwest Medical Staff to support the #hurricane relief effort. Northwest has a longstanding relationship with the American University of Antigua College of Medicine. #hurricanerelief"
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  • Did you know that #SinaiHospital is a Level 2 #trauma center? Following the tragedy in #LasVegas, members of the trauma team spoke with WBAL-TV about how hospitals plan and prepare for emergency events. Watch for the story on WBAL-TV's 5 & 6 pm news. #ER #Emergency #Plan #EmergencyPlan #Prepare #Hospital #Healthcare #LifeBridgeHealth

    lifebridgehealth: "Did you know that #SinaiHospital is a Level 2 #trauma center? Following the tragedy in #LasVegas, members of the trauma team spoke with WBAL-TV about how hospitals plan and prepare for emergency events. Watch for the story on WBAL-TV's 5 & 6 pm news. #ER #Emergency #Plan #EmergencyPlan #Prepare #Hospital #Healthcare #LifeBridgeHealth"
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