Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • To honor Martin Luther King Jr. on this day of service, members of the #LifeBridgeHealth Community Service Corps partnered with The Associated and @repairtheworld to assemble hundreds of hygiene kits at the @jccbaltimore. These kits that will be provided to refugees in various parts of the world. #MLKDay

    lifebridgehealth: "To honor Martin Luther King Jr. on this day of service, members of the #LifeBridgeHealth Community Service Corps partnered with The Associated and @repairtheworld to assemble hundreds of hygiene kits at the @jccbaltimore. These kits that will be provided to refugees in various parts of the world. #MLKDay"
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  • As a thank you to members and the community, @lifebridgefit will host a free food and wine tasting on Thursday, Jan. 25 from 4:30 p.m. to 6:30 p.m. Pre-register by Jan. 24 and receive a free guest pass to the award-winning facility: http://www.bestbaltimorefitness.com/food-wine-tasting/

    lifebridgehealth: "As a thank you to members and the community, @lifebridgefit will host a free food and wine tasting on Thursday, Jan. 25 from 4:30 p.m. to 6:30 p.m. Pre-register by Jan. 24 and receive a free guest pass to the award-winning facility: http://www.bestbaltimorefitness.com/food-wine-tasting/"
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  • #LifeBridgeHealth is pleased to welcome Faraaz Yousuf as the new president and chief operating officer of #NorthwestHospital. "Faaraz is just the dynamic, innovative individual we have been looking for to lead Northwest Hospital," says Brian M. White, executive vice president of LifeBridge Health, Northwest's parent company.

    lifebridgehealth: "#LifeBridgeHealth is pleased to welcome Faraaz Yousuf as the new president and chief operating officer of #NorthwestHospital. "Faaraz is just the dynamic, innovative individual we have been looking for to lead Northwest Hospital," says Brian M. White, executive vice president of LifeBridge Health, Northwest's parent company."
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  • Happy New Year from #LifeBridgeHealth! We wish everyone a happy and healthy 2018. If you haven't seen it yet, check out our Facebook page for a New Year’s video starring the #LifeBridgeHealth team! #HappyNewYear #2018

    lifebridgehealth: "Happy New Year from #LifeBridgeHealth! We wish everyone a happy and healthy 2018. If you haven't seen it yet, check out our Facebook page for a New Year’s video starring the #LifeBridgeHealth team! #HappyNewYear #2018"
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  • Congrats to our most recent $50 gift card winner Amy Marie who used the #LBHTrains hashtag when posting photos from the annual train display #LifeBridgeHealth sponsored at @kenilworthshops this year! #Repost @healy41086_xo ・・・ #lbhtrains #shopsatkenilworth #candycane

    lifebridgehealth: "Congrats to our most recent $50 gift card winner Amy Marie who used the #LBHTrains hashtag when posting photos from the annual train display #LifeBridgeHealth sponsored at @kenilworthshops this year! 
#Repost @healy41086_xo
・・・
#lbhtrains #shopsatkenilworth #candycane"
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  • Congrats to our #LBHTrains gift card giveaway winner Jessica Pedrick. She won a $50 gift card from @kenilworthshops for posting a photo using the hashtag #LBHTrains #Repost @healthyhappymama_28 ・・・ They even had buttons to make the trains go! #favoritepart #button #toddlerfun #train #go #christmas #tistheseason #LBHtrains @kenilworthshops

    lifebridgehealth: "Congrats to our #LBHTrains gift card giveaway winner Jessica Pedrick. She won a $50 gift card from @kenilworthshops for posting a photo using the hashtag #LBHTrains 
#Repost @healthyhappymama_28 ・・・
They even had buttons to make the trains go! #favoritepart #button #toddlerfun #train #go #christmas #tistheseason #LBHtrains @kenilworthshops"
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  • #Repost @healy41086_xo ・・・ #lbhtrains #shopsatkenilworth #traingarden #train #christmas

    lifebridgehealth: "#Repost @healy41086_xo ・・・
#lbhtrains #shopsatkenilworth #traingarden #train #christmas"
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  • Congratulations to #LifeBridgeHealth CEO Neil Meltzer (center) who recently received an Icon Honor from the Maryland Daily Record newspaper. Neil was in the inaugural class of Icon Honor winners, business leaders from across #Maryland who were recognized for their accomplishments and leadership both within and outside their chosen field. #baltimore #healthcare #hospital #leadership

    lifebridgehealth: "Congratulations to #LifeBridgeHealth CEO Neil Meltzer (center) who recently received an Icon Honor from the Maryland Daily Record newspaper. Neil was in the inaugural class of Icon Honor winners, business leaders from across #Maryland who were recognized for their accomplishments and leadership both within and outside their chosen field. #baltimore #healthcare #hospital #leadership"
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  • Congratulations to our December #LifeBridgeHealth Superstars - #Sinai Hospital's Marios Loizou, #NorthwestHospital's David Kimble, #Levindale's Karen Brown, and @carroll_hospital’s Lisa Fritz!

    lifebridgehealth: "Congratulations to our December #LifeBridgeHealth Superstars - #Sinai Hospital's Marios Loizou, #NorthwestHospital's David Kimble, #Levindale's Karen Brown, and @carroll_hospital’s Lisa Fritz!"
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  • At #LifeBridgeHealth, we always enjoy getting out in the community. Our staff had a blast talking to participants during the second annual Chanukah Hot Chocolate 5K hosted by @jccbaltimore and @hadassah_greaterbaltimore !

    lifebridgehealth: "At #LifeBridgeHealth, we always enjoy getting out in the community. Our staff had a blast talking to participants during the second annual Chanukah Hot Chocolate 5K hosted by @jccbaltimore and @hadassah_greaterbaltimore !"
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