Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • #TBT Did you know #SinaiHospital used to be located in downtown #Baltimore? It wasn’t until 1959 that Sinai moved to its current location.

    lifebridgehealth: "#TBT Did you know #SinaiHospital used to be located in downtown #Baltimore? It wasn’t until 1959 that Sinai moved to its current location."
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  • #CarrollHospital was happy to participate once again in Westminster's Main Street #Holiday Electric Parade. This year the hospital ambassador, Carroll, joined the fun too! #LifeBridgeHealth #CommunityEvent #Maryland #Lights #Westminster #Healthcare #Hospital #Festive

    lifebridgehealth: "#CarrollHospital was happy to participate once again in Westminster's Main Street #Holiday Electric Parade. This year the hospital ambassador, Carroll, joined the fun too!

#LifeBridgeHealth #CommunityEvent #Maryland #Lights #Westminster #Healthcare #Hospital #Festive"
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  • In this week's #TeamLifeBridge spotlight, meet the eight providers and 20 support staff members of the Carroll Medical Group. This large team is big enough that our patients can easily find a provider whose personality fits well with theirs, but small enough to have a warm, family-oriented atmosphere. #Maryland #LifeBridgeHealth #Employee #EmployeeSpotlight #EmployeeAppreciation #Healthcare

    lifebridgehealth: "In this week's #TeamLifeBridge spotlight, meet the eight providers and 20 support staff members of the Carroll Medical Group. This large team is big enough that our patients can easily find a provider whose personality fits well with theirs, but small enough to have a warm, family-oriented atmosphere. #Maryland #LifeBridgeHealth #Employee #EmployeeSpotlight #EmployeeAppreciation #Healthcare"
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  • #TBT Did you know there’s a mini-museum inside #SinaiHospital? Located behind the cafeteria near the tray return, “Sinai Pride” provides a look back in time, displaying notable medical instruments, historic photos and more. Stop in and check it out!

    lifebridgehealth: "#TBT Did you know there’s a mini-museum inside #SinaiHospital? Located behind the cafeteria near the tray return, “Sinai Pride” provides a look back in time, displaying notable medical instruments, historic photos and more. Stop in and check it out!"
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  • Lavish #holiday feasts can interfere with important daily routines for people with diabetes. This holiday season, manage your blood sugars by balancing your choices. Desserts with sugar can still be part of special occasions when you have diabetes. But remember that they count toward your total carbohydrates. You shouldn’t just add holiday desserts to what you would usually eat. Instead, cut carbohydrates elsewhere in your meal so that you can have dessert without adding to your total carbohydrates. #WednesdayWisdom #NDAM

    lifebridgehealth: "Lavish #holiday feasts can interfere with important daily routines for people with diabetes. This holiday season, manage your blood sugars by balancing your choices. Desserts with sugar can still be part of special occasions when you have diabetes. But remember that they count toward your total carbohydrates. You shouldn’t just add holiday desserts to what you would usually eat. Instead, cut carbohydrates elsewhere in your meal so that you can have dessert without adding to your total carbohydrates. #WednesdayWisdom #NDAM"
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  • Ready for some #Thanksgiving leftovers? Here are some pictures from the #TurkeyTrot, which supported The Y in Central Maryland. #LifeBridgeHealth was a proud sponsor of this year's event, and our CEO Neil Meltzer was one of the starters for the race in Towson along with the Y CEO John Hoey. Thanks to everyone who participated, including many of our LifeBridge Health employees and their families. #Maryland #community #supportlocal #communityevent #run #exercise

    lifebridgehealth: "Ready for some #Thanksgiving leftovers? Here are some pictures from the #TurkeyTrot, which supported The Y in Central Maryland. #LifeBridgeHealth was a proud sponsor of this year's event, and our CEO Neil Meltzer was one of the starters for the race in Towson along with the Y CEO John Hoey. Thanks to everyone who participated, including many of our LifeBridge Health employees and their families. #Maryland #community #supportlocal #communityevent #run #exercise"
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  • Patients, families and staff enjoyed meeting #Maryland's First Lady, Yumi Hogan, who stopped by to help out at the annual #Thanksgiving lunch at the Herman & Walter Samuelson Children's Hospital at Sinai. #SinaiHospital #LifeBridgeHealth #Healthcare

    lifebridgehealth: "Patients, families and staff enjoyed meeting #Maryland's First Lady, Yumi Hogan, who stopped by to help out at the annual #Thanksgiving lunch at the Herman & Walter Samuelson Children's Hospital at Sinai.
#SinaiHospital #LifeBridgeHealth #Healthcare"
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  • In this week's #TeamLifeBridge spotlight, meet the dedicated team members of Total Women's Health of #Baltimore. This team, led by Dionne D. Oliver, M.D., works hard to communicate and collaborate with each other, not only to do their jobs effectively but to provide superb patient care. We thank you for all that you do!

    lifebridgehealth: "In this week's #TeamLifeBridge spotlight, meet the dedicated team members of Total Women's Health of #Baltimore. This team, led by Dionne D. Oliver, M.D., works hard to communicate and collaborate with each other, not only to do their jobs effectively but to provide superb patient care. We thank you for all that you do!"
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  • #NorthwestHospital is proud to partner with Baltimore County Public Schools (BCPS) on a health care magnet school, the Northwest Academy of Health Sciences. We look forward to working with these amazing students who are truly the future of health care!

    lifebridgehealth: "#NorthwestHospital is proud to partner with Baltimore County Public Schools (BCPS) on a health care magnet school, the Northwest Academy of Health Sciences. We look forward to working with these amazing students who are truly the future of health care!"
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  • Thanks to the #AmericanHeartAssociation for sending us this photo of #TeamLifeBridge who participated in this fall's #HeartWalk. Thanks to everyone who came out to #supportthefight against #heartdisease and #stroke. #MDHeartWalk

    lifebridgehealth: "Thanks to the #AmericanHeartAssociation for sending us this photo of #TeamLifeBridge who participated in this fall's #HeartWalk. Thanks to everyone who came out to #supportthefight against #heartdisease and #stroke. #MDHeartWalk"
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