Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Only ten more days until #LightCity! #LifeBridgeHealth is proud to be a presenting sponsor for the OVO Collection at the #MyBGE Light Art Walk. OVO, is a multi-sensory art installation to which an interactive dimension is provided by the plays of light and by visual and acoustic animations. Visitors are invited to walk on a path in the water to reach the interior of the egg-shaped sculpture, as if to vanish into a metaphysical mist. #Maryland #Baltimore #CityEvent #Event #Community

    lifebridgehealth: "Only ten more days until #LightCity! #LifeBridgeHealth is proud to be a presenting sponsor for the OVO Collection at the #MyBGE Light Art Walk. 
OVO, is a multi-sensory art installation to which an interactive dimension is provided by the plays of light and by visual and acoustic animations. Visitors are invited to walk on a path in the water to reach the interior of the egg-shaped sculpture, as if to vanish into a metaphysical mist.

#Maryland #Baltimore #CityEvent #Event #Community"
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  • #TeamLifeBridge had a prominent role at the #Maryland Patient Safety Center's annual conference, where 1,400 health professionals from across the state gathered to learn the latest in quality and safety. Dr. Susan Mani presented #NorthwestHospital's award-winning patient safety innovation to a packed house. Dr. Zain Hashmi shared details with other conference attendees on #SinaiHospital's presentation on Understanding Barriers to #Trauma Discharges. #Healthcare #PatientSafety #Conference

    lifebridgehealth: "#TeamLifeBridge had a prominent role at the #Maryland Patient Safety Center's annual conference, where 1,400 health professionals from across the state gathered to learn the latest in quality and safety. Dr. Susan Mani presented #NorthwestHospital's award-winning patient safety innovation to a packed house. Dr. Zain Hashmi shared details with other conference attendees on #SinaiHospital's presentation on Understanding Barriers to #Trauma Discharges.

#Healthcare #PatientSafety #Conference"
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  • Please join us in congratulating our 2017 Baltimore magazine "Excellence in Nursing" survey honorees! From hundreds of nominations submitted for Baltimore's annual survey, several members of #TeamLifeBridge were chosen among the best of the best in the region. #Nurses #Nurse #BestNurse #Baltimore #Maryland #LifeBridgeHealth

    lifebridgehealth: "Please join us in congratulating our 2017 Baltimore magazine "Excellence in Nursing" survey honorees! From hundreds of nominations submitted for Baltimore's annual survey, several members of #TeamLifeBridge were chosen among the best of the best in the region. 
#Nurses #Nurse #BestNurse #Baltimore #Maryland #LifeBridgeHealth"
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  • “It was a priceless experience for all involved,” says Mick, “and a fantastic way to give back to people who otherwise would not have access to health care.” Meet three of our kind hearted #TeamLifeBridge employees who volunteered their time last summer to join the LAUGHH FOUNDATION (Living Abundantly Using Guided Helping Hands) on their annual mission to #Colombia. These three were joined by 40 other volunteers to help 1500 people live healthier lives. (Pictured here: Rachael Brown, Christa Marshall and Mick Kukula) #LifeBridgeHealth #GiveBack #HelpingHand #EmployeeSpotlight #DoGood #MissionTrip

    lifebridgehealth: "“It was a priceless experience for all involved,” says Mick, “and a fantastic way to give back to people who otherwise would not have access to health care.” Meet three of our kind hearted #TeamLifeBridge employees who volunteered their time last summer to join the LAUGHH FOUNDATION (Living Abundantly Using Guided Helping Hands) on their annual mission to #Colombia. These three were joined by 40 other volunteers to help 1500 people live healthier lives. (Pictured here: Rachael Brown, Christa Marshall and Mick Kukula)

#LifeBridgeHealth #GiveBack #HelpingHand #EmployeeSpotlight #DoGood #MissionTrip"
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  • #LifeBridgeHealth brought a touch of spring on a snowy day to residents of Spingwell Senior Living. We are pleased to welcome Springwell as our new partner and look forward to growing together as a community. #Healthcare #Maryland #SnowDay #snow❄️ #happy #flowers

    lifebridgehealth: "#LifeBridgeHealth brought a touch of spring on a snowy day to residents of Spingwell Senior Living. We are pleased to welcome Springwell as our new partner and look forward to growing together as a community.

#Healthcare #Maryland #SnowDay #snow❄️ #happy #flowers"
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  • Watch WBAL-TV 11 Baltimore's 5 pm news tonight for the Buddy Check 11 story. #CarrollHospital's Dr. Dana Hobart spoke with reporter Sarah Caldwell about a procedure to hide scars for some #breastcancer patients, and you'll hear from one patient about her experience. #LifeBridgeHealth is proud to partner with WBAL-TV for #BuddyCheck11. #Healthcare #Baltimore #Health #Cancer #TuneIn

    lifebridgehealth: "Watch WBAL-TV 11 Baltimore's 5 pm news tonight for the Buddy Check 11 story. #CarrollHospital's Dr. Dana Hobart spoke with reporter Sarah Caldwell about a procedure to hide scars for some #breastcancer patients, and you'll hear from one patient about her experience. 
#LifeBridgeHealth is proud to partner with WBAL-TV for #BuddyCheck11. 
#Healthcare #Baltimore #Health #Cancer #TuneIn"
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  • Have an eye #health question? Tune in today between noon and 6:30 pm to WJZ-TV | CBS Baltimore for a special edition of #AsktheExpert, sponsored by The Krieger Eye Institute. Don't forget to also tune into our #FacebookLive event at 2:00 pm! Throughout the day, ask your own question(s) to our specialist by calling: 410-466-1313 #EyeHealth #LifeBridgeHealth #TuneIn #Healthcare #HealthyLiving #AskAQuestion

    lifebridgehealth: "Have an eye #health question? Tune in today between noon and 6:30 pm to WJZ-TV | CBS Baltimore for a special edition of #AsktheExpert, sponsored by The Krieger Eye Institute. Don't forget to also tune into our #FacebookLive event at 2:00 pm!

Throughout the day, ask your own question(s) to our specialist by calling: 410-466-1313

#EyeHealth #LifeBridgeHealth #TuneIn #Healthcare #HealthyLiving #AskAQuestion"
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    lifebridgehealth: "#WednesdayWisdom Germs are virtually everywhere. They can exist on sinks, on your steering wheel, even on your office desk. Here are more examples of places where #germs may be lurking, some that may surprise you. #healthyliving #washyourhands #LifeBridgeHealth"
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  • While #TeamLifeBridge gets ready for our Ask The Expert Eye Health event on March 9, #WJZTV stopped by the Krieger Eye Institute for a #behindthescenes look at what goes on! #LifeBridgeHealth #Maryland #Healthcare #Events #CBSBaltimore

    lifebridgehealth: "While #TeamLifeBridge gets ready for our Ask The Expert Eye Health event on March 9, #WJZTV stopped by the Krieger Eye Institute for a #behindthescenes look at what goes on! #LifeBridgeHealth #Maryland #Healthcare #Events #CBSBaltimore"
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  • There’s no question who stole our hearts this past #ValentinesDay at #LifeBridgeHealth’s Rubin Institute at Sinai. #Batman was on everyone’s minds as they remembered Lenny “Batman” Robinson’s love for them and celebrated the day with Batman treats and gifts.

    lifebridgehealth: "There’s no question who stole our hearts this past #ValentinesDay at #LifeBridgeHealth’s Rubin Institute at Sinai. #Batman was on everyone’s minds as they remembered Lenny “Batman” Robinson’s love for them and celebrated the day with Batman treats and gifts."
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