Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Employees and visitors at #SinaiHospital enjoyed a special treat today in honor of Sinai’s 150th anniversary. We had a special throwback $1.50 meal deal in the cafeteria and hundreds stopped by to enjoy a delicious slice of cake! #Anniversary #Healthcare #LifeBridgeHealth #Celebrate #Baltimore

    lifebridgehealth: "Employees and visitors at #SinaiHospital enjoyed a special treat today in honor of Sinai’s 150th anniversary. We had a special throwback $1.50 meal deal in the cafeteria and hundreds stopped by to enjoy a delicious slice of cake! #Anniversary #Healthcare #LifeBridgeHealth #Celebrate #Baltimore"
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  • The physicians, nurses and researchers of the Alvin & Lois Lapidus #Cancer Institute enjoyed a presentation last week on the benefits of integrative #medicine by Donald Yance Jr., a leader in the field. Seen here, from left to right, are Sandra Bauer, executive director of the Cancer Institute; Marvin Feldman, M.D., acting medical director of the Cancer Institute; Jennifer Yance; Lois Lapidus; Donald Yance Jr.; Yolanda Marzouk, patient support services coordinator of the Cancer Institute; and Warren Ross, M.D. #healthcare #lifebridgehealth

    lifebridgehealth: "The physicians, nurses and researchers of the Alvin & Lois Lapidus #Cancer Institute enjoyed a presentation last week on the benefits of integrative #medicine by Donald Yance Jr., a leader in the field. Seen here, from left to right, are Sandra Bauer, executive director of the Cancer Institute; Marvin Feldman, M.D., acting medical director of the Cancer Institute; Jennifer Yance; Lois Lapidus; Donald Yance Jr.; Yolanda Marzouk, patient support services coordinator of the Cancer Institute; and Warren Ross, M.D.  #healthcare #lifebridgehealth"
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  • Between #BBQs and dining at local restaurants with friends, the #summer can have a negative impact on your healthy #eating habits. To avoid these impacts, remember that ALL your food and beverage choices matter.‪ Focus on #food variety, amount and #nutrition density, and make #healthy choices from all five food groups to get the nutrients you need. #‎WisdomWednesday #eathealthy #healthyfood #healthyhabits #LifeBridgeHealth

    lifebridgehealth: "Between #BBQs and dining at local restaurants with friends, the #summer can have a negative impact on your healthy #eating habits. To avoid these impacts, remember that ALL your food and beverage choices matter.‪ Focus on #food variety, amount and #nutrition density, and make #healthy choices from all five food groups to get the nutrients you need. #‎WisdomWednesday #eathealthy #healthyfood #healthyhabits #LifeBridgeHealth"
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  • As people get older and may need some extra help and compassion, many families turn to the Adult Day Services teams at #Levindale and Pikesville. Our dedicated staff members at both centers know how they would want their elderly loved ones cared for, and they make sure they go the extra mile ... or ten. #teamlifebridge #lifebridgehealth #healthcare #maryland

    lifebridgehealth: "As people get older and may need some extra help and compassion, many families turn to the Adult Day Services teams at #Levindale and Pikesville. Our dedicated staff members at both centers know how they would want their elderly loved ones cared for, and they make sure they go the extra mile ... or ten. #teamlifebridge #lifebridgehealth #healthcare #maryland"
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  • Seen here are the faculty and residents of the #SinaiHospital Program in Physical Medicine and Rehab. These residents’ training focuses on a person’s functional recovery following disabling illnesses and injuries. Congrats to the four residents graduating this month, we wish you the very best as you pursue your medical careers! We also welcome four first-year residents joining us in July. #ClassOf2016 #healthcare #LifeBridgeHealth #TeamLifeBridge

    lifebridgehealth: "Seen here are the faculty and residents of the #SinaiHospital Program in Physical Medicine and Rehab. These residents’ training focuses on a person’s functional recovery following disabling illnesses and injuries. Congrats to the four residents graduating this month, we wish you the very best as you pursue your medical careers! We also welcome four first-year residents joining us in July. #ClassOf2016 #healthcare #LifeBridgeHealth #TeamLifeBridge"
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  • #SinaiHospital is proud to be home to the nation's first interactive #donor memorial wall, which honors our generous organ and tissue donors, and offers a way for people to scan their drivers licenses to register as an organ donor. We are so appreciative to the dozens of donor families who came to our recent dedication event. #donatelife #organdonor #tissuedonor #givelife #LifeBridgeHealth

    lifebridgehealth: "#SinaiHospital is proud to be home to the nation's first interactive #donor memorial wall, which honors our generous organ and tissue donors, and offers a way for people to scan their drivers licenses to register as an organ donor. We are so appreciative to the dozens of donor families who came to our recent dedication event. #donatelife #organdonor #tissuedonor #givelife #LifeBridgeHealth"
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  • #TBT The lunch counter at #SinaiHospital, circa 1960. Help us celebrate our 150th anniversary by sharing your Sinai story in a comment below. #Baltimore #Hospital #HealthCare

    lifebridgehealth: "#TBT The lunch counter at #SinaiHospital, circa 1960. Help us celebrate our 150th anniversary by sharing your Sinai story in a comment below. #Baltimore #Hospital #HealthCare"
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  • #TeamLifeBridge: Charged with raising funds across #LifeBridgeHealth, the Development Department focuses their efforts on working with patients, families, board members, physicians, corporations, foundations and government funders, all with the goal of attracting charitable support for LifeBridge Health programs and services. We thank you for your devotion to our organization and all the hard work you do each and every day. #employeeappreciation #support #giveback

    lifebridgehealth: "#TeamLifeBridge: Charged with raising funds across #LifeBridgeHealth, the Development Department focuses their efforts on working with patients, families, board members, physicians, corporations, foundations and government funders, all with the goal of attracting charitable support for LifeBridge Health programs and services. We thank you for your devotion to our organization and all the hard work you do each and every day. #employeeappreciation #support #giveback"
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  • At LifeBridge Health, we express our sympathies for those affected by the shootings in #Orlando, Florida. We extend our sincere condolences to those who were harmed by this senseless tragedy as well as our gratitude and support to the first responders and medical personnel who are working tirelessly to help the victims. #PrayForOrlando

    lifebridgehealth: "At LifeBridge Health, we express our sympathies for those affected by the shootings in #Orlando, Florida. We extend our sincere condolences to those who were harmed by this senseless tragedy as well as our gratitude and support to the first responders and medical personnel who are working tirelessly to help the victims. #PrayForOrlando"
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  • In 69 years, the Sinai School of Nursing trained more than 1,600 graduates. Are you a #nurse at #SinaiHospital? Or have you received care from one? Help us celebrate our 150th anniversary by sharing your story in a comment below. #TBT #nursingschool #nursing #anniversary

    lifebridgehealth: "In 69 years, the Sinai School of Nursing trained more than 1,600 graduates. Are you a #nurse at #SinaiHospital? Or have you received care from one? Help us celebrate our 150th anniversary by sharing your story in a comment below. #TBT #nursingschool #nursing #anniversary"
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