Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Employees celebrating their 5-year anniversary at #SinaiHospital recently enjoyed a luncheon and food truck rally in recognition of their milestone anniversary! We are so grateful for our amazing employees who make #LifeBridgeHealth such a great place to work!

    lifebridgehealth: "Employees celebrating their 5-year anniversary at #SinaiHospital recently enjoyed a luncheon and food truck rally in recognition of their milestone anniversary! We are so grateful for our amazing employees who make #LifeBridgeHealth such a great place to work!"
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  • A large contingent from #LifeBridgeHealth joined more than 1,500 participants at the Maryland Patient Safety Center's annual conference in Baltimore. LifeBridge Health Chief Integration Officer Kelly Corbi, who serves on the board of directors for the center, introduced one of the morning presentation sessions and #NorthwestHospital Director of Quality and Patient Safety, Julie Sampson, MBA, MSN, RN, presented a poster "Northwest Hospital's Journey Towards High Reliability: What Does it Take?". LifeBridge Health also served as a Gold Sponsor for this year's event. #PatientSafety #patient

    lifebridgehealth: "A large contingent from #LifeBridgeHealth joined more than 1,500 participants at the Maryland Patient Safety Center's annual conference in Baltimore. LifeBridge Health Chief Integration Officer Kelly Corbi, who serves on the board of directors for the center, introduced one of the morning presentation sessions and #NorthwestHospital Director of Quality and Patient Safety, Julie Sampson, MBA, MSN, RN, presented a poster "Northwest Hospital's Journey Towards High Reliability: What Does it Take?". LifeBridge Health also served as a Gold Sponsor for this year's event. #PatientSafety #patient"
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  • At #LifeBridgeHealth, we are proud to be partners in our communities. Wanda Merryman, a Samuelson Breast Care Center mammography tech, loved "School of Rock" at the Hippodrome and was excited to see one of the many ways LifeBridge Health is caring for our communities together. Where do you see LifeBridge Health out in the community? #Community #communitymatters

    lifebridgehealth: "At #LifeBridgeHealth, we are proud to be partners in our communities. Wanda Merryman, a Samuelson Breast Care Center mammography tech, loved "School of Rock" at the Hippodrome and was excited to see one of the many ways LifeBridge Health is caring for our communities together. Where do you see LifeBridge Health out in the community? #Community #communitymatters"
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  • What's happening here? Why are we taking a picture of the fabulous team from the #LifeBridgeHealth Corporate Business Office (CBO) in Timonium? It's because the team will be profiled in an upcoming article in the Bridge, our employee newsletter. #teamlifebridge

    lifebridgehealth: "What's happening here? Why are we taking a picture of the fabulous team from the #LifeBridgeHealth Corporate Business Office (CBO) in Timonium? It's because the team will be profiled in an upcoming article in the Bridge, our employee newsletter. #teamlifebridge"
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  • Congratulations to these Sinai team members who are the inaugural honorees for the Sam Penn Hero Awards. Twice a year, 10 frontline staff will receive this honor for going above and beyond in meeting patient expectations. The awards are named for Sam Penn, a former Sinai board member, who believed that it was our responsibility to exceed our patients' expectations. Penn's wife and sons are honoring his legacy by creating the Sam Penn Hero Awards. #Awards #LifeBridgeHealth #SinaiHospital #PatientCare

    lifebridgehealth: "Congratulations to these Sinai team members who are the inaugural honorees for the Sam Penn Hero Awards. Twice a year, 10 frontline staff will receive this honor for going above and beyond in meeting patient expectations. The awards are named for Sam Penn, a former Sinai board member, who believed that it was our responsibility to exceed our patients' expectations. Penn's wife and sons are honoring his legacy by creating the Sam Penn Hero Awards. #Awards #LifeBridgeHealth #SinaiHospital #PatientCare"
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  • Cardiologist Dr. Brad Pfeffer recently spoke to students at McDonogh School about the importance of CPR training. #LifeBridgeHealth has partnered with the American Heart Association to provide CPR training kits to more than 100 schools in our area. Some of the students also got to come on stage to demonstrate with the kits. #CPRisWHY @american_heart #community #cpr

    lifebridgehealth: "Cardiologist Dr. Brad Pfeffer recently spoke to students at McDonogh School about the importance of CPR training. #LifeBridgeHealth has partnered with the American Heart Association to provide CPR training kits to more than 100 schools in our area. Some of the students also got to come on stage to demonstrate with the kits. #CPRisWHY @american_heart
 #community #cpr"
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  • Our #LifeBridgeHealth purpose statement is ”caring for our communities together.” It is not just something we say, it's something that we do! With the help of our community partners, we recently welcomed dozens of local residents as part of a community hiring event. Participants interviewed for open positions at both #SinaiHospital and #Levindale. #mybmore #community

    lifebridgehealth: "Our #LifeBridgeHealth purpose statement is ”caring for our communities together.” It is not just something we say, it's something that we do! With the help of our community partners, we recently welcomed dozens of local residents as part of a community hiring event. Participants interviewed for open positions at both #SinaiHospital and #Levindale. #mybmore #community"
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  • #NorthwestHospital was proud to join with the Northwest Academy of Health Sciences and Randallstown High School at an exhibit showing the great work of our Magnet School partnership. The exhibit was part of the Baltimore County Schools annual "state of the schools event." We are thrilled to be working with these tremendous community partners to educate and train the next generation of health care leaders. #community @teambcps

    lifebridgehealth: "#NorthwestHospital was proud to join with the Northwest Academy of Health Sciences and Randallstown High School at an exhibit showing the great work of our Magnet School partnership. The exhibit was part of the Baltimore County Schools annual "state of the schools event." We are thrilled to be working with these tremendous community partners to educate and train the next generation of health care leaders. #community @teambcps"
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  • Happy #NationalDoctorsDay to our amazing #LifeBridgeHealth doctors! While March 30 marks the official "Doctors Day," every day is a great day to recognize our physicians, so we started the celebrations a little early with events this week at many of our facilities. To all of our #LifeBridgeHealth doctors, thank you for all that you do to take care of our patients and communities! #doctors #community

    lifebridgehealth: "Happy #NationalDoctorsDay to our amazing #LifeBridgeHealth doctors! While March 30 marks the official "Doctors Day," every day is a great day to recognize our physicians, so we started the celebrations a little early with events this week at many of our facilities. To all of our #LifeBridgeHealth doctors, thank you for all that you do to take care of our patients and communities!
#doctors #community"
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  • It’s #OpeningDay, and #SinaiHospital hits a home run supporting the home team! #SinaiHospital employees got to enjoy a ballpark menu in the cafeteria and dressed in festive @orioles colors to celebrate. The Employee Activities Committee also handed out popcorn! #GreatestSeasonEver #Orioles #BirdLand

    lifebridgehealth: "It’s #OpeningDay, and #SinaiHospital hits a home run supporting the home team! #SinaiHospital employees got to enjoy a ballpark menu in the cafeteria and dressed in festive @orioles colors to celebrate. The Employee Activities Committee also handed out popcorn! #GreatestSeasonEver #Orioles #BirdLand"
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