Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Congratulations to the #LifeBridgeHealth SuperStar employees for March! These employees have been nominated by their coworkers for going above and beyond the call of duty, everyday. Thank you for all that you do! #TeamLifeBridge #employeeofthemonth From top left to bottom right: Tavon Hargis of @carroll_hospital, Ann Taylor of #SinaiHospital, Florence Marchetti of #NorthwestHospital, Paulette Carter of #Levindale

    lifebridgehealth: "Congratulations to the #LifeBridgeHealth SuperStar employees for March! These employees have been nominated by their coworkers for going above and beyond the call of duty, everyday. Thank you for all that you do! #TeamLifeBridge #employeeofthemonth 
From top left to bottom right: Tavon Hargis of @carroll_hospital, Ann Taylor of #SinaiHospital, Florence Marchetti of #NorthwestHospital, Paulette Carter of #Levindale"
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  • #SinaiHospital #telecommunications staff, circa 1981. This old PBX phone system would be replaced with a computerized unit. Happy 150th anniversary to Sinai Hospital! #TBT

    lifebridgehealth: "#SinaiHospital #telecommunications staff, circa 1981. This old PBX phone system would be replaced with a computerized unit. Happy 150th anniversary to Sinai Hospital! #TBT"
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  • What's happening here? ‪#‎LifeBridgeHealth CEO Neil Meltzer and some LifeBridge Health friends recently recorded some important #health messages for a new partnership with @wbaltv11. Look for more details, coming soon! #lightscameraaction #sneakpeek #maryland

    lifebridgehealth: "What's happening here? ‪#‎LifeBridgeHealth CEO Neil Meltzer and some LifeBridge Health friends recently recorded some important #health messages for a new partnership with @wbaltv11. Look for more details, coming soon! #lightscameraaction #sneakpeek #maryland"
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  • Kelly loves the new “cute" socks in her @givingcomfort kit! A partnership between ‪#‎LifeBridgeHealth and the @mckessoncorporation, the #GivingComfort program provides patients of the Alvin & Lois Lapidus #Cancer Institute with comfort kits that include items like soft blankets and socks, inspirational messages, books, magazines and more.

    lifebridgehealth: "Kelly loves the new “cute" socks in her @givingcomfort kit! A partnership between ‪#‎LifeBridgeHealth and the @mckessoncorporation, the #GivingComfort program provides patients of the Alvin & Lois Lapidus #Cancer Institute with comfort kits that include items like soft blankets and socks, inspirational messages, books, magazines and more."
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  • The Central Sterile Services Department at ‪#‎SinaiHospital, circa 1952, is where the hospital’s medical equipment and devices were sterilized between uses. Happy 150th anniversary to Sinai Hospital! ‪#‎TBT #LifeBridgeHealth #Baltimore

    lifebridgehealth: "The Central Sterile Services Department at ‪#‎SinaiHospital, circa 1952, is where the hospital’s medical equipment and devices were sterilized between uses. Happy 150th anniversary to Sinai  Hospital! ‪#‎TBT #LifeBridgeHealth #Baltimore"
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  • #LifeBridgeHealth's Population Health department is always "cooking up" ways to connect with our communities, including a recent visit the American Heart Association's Test Kitchen. LifeBridge Health is working with the #americanheartassociation to bring healthy cooking sessions to people in our communities. #healthyliving #healthyfood #mealprep #baltimore #AHA

    lifebridgehealth: "#LifeBridgeHealth's Population Health department is always "cooking up" ways to connect with our communities, including a recent visit the American Heart Association's Test Kitchen. LifeBridge Health is working with the #americanheartassociation to bring healthy cooking sessions to people in our communities. #healthyliving #healthyfood #mealprep #baltimore #AHA"
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  • It was an indoor beach party at the annual reunion of #SinaiHospital’s Jennifer Gandel Kachura Neonatal Intensive Care Unit (#NICU). Hundreds of people came together with NICU #caregivers last weekend to enjoy face painting, leis, food and toys. Above all, they celebrated how much each graduate has grown since last year’s reunion. Thank you to all who participated and to the fantastic #doctors, #nurses and other caregivers who attend to Sinai's littlest #patients day in and day out! #event #reunion #healthcare #Maryland #LifeBridgeHealth

    lifebridgehealth: "It was an indoor beach party at the annual reunion of #SinaiHospital’s Jennifer Gandel Kachura Neonatal Intensive Care Unit (#NICU). Hundreds of people came together with NICU #caregivers last weekend to enjoy face painting, leis, food and toys. Above all, they celebrated how much each graduate has grown since last year’s reunion. Thank you to all who participated and to the fantastic #doctors, #nurses and other caregivers who attend to Sinai's littlest #patients day in and day out! #event #reunion #healthcare #Maryland #LifeBridgeHealth"
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  • For this ‪#‎TBT, a photo of Sinai Hospital's nursing staff circa 1907. Happy 150th anniversary to ‪#‎SinaiHospital! Do you have a Sinai story you'd like to share? Email your remembrances, pictures and contact information to sinai150@lifebridgehealth.org. #LifeBridgeHealth #anniversary #healthcare #nurse

    lifebridgehealth: "For this ‪#‎TBT, a photo of Sinai Hospital's nursing staff circa 1907. Happy 150th anniversary to ‪#‎SinaiHospital! Do you have a Sinai story you'd like to share? Email your remembrances, pictures and contact information to sinai150@lifebridgehealth.org. #LifeBridgeHealth #anniversary #healthcare #nurse"
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  • In #Maryland alone, 3,700 people are waiting for a life-saving transplant. In honor of #DonateLifeMonth, #LifeBridgeHealth is participating in “Flags Across Maryland,” to promote awareness of organ donations. See our flags raised at Sinai, Northwest, and Carroll hospitals! #donatelife #healthcare #Maryland #thellf

    lifebridgehealth: "In #Maryland alone, 3,700 people are waiting for a life-saving transplant. In honor of #DonateLifeMonth, #LifeBridgeHealth is participating in “Flags Across Maryland,” to promote awareness of organ donations. See our flags raised at Sinai, Northwest, and Carroll hospitals! #donatelife #healthcare #Maryland #thellf"
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  • Congratulations to the #NorthwestHospital employees who celebrated milestone anniversaries at the recent Service Awards dinner. Northwest Hospital President Brian White thanked these team members for their hard work and dedication, praising them as the "backbone of the organization." To view more event photos, visit our #Facebook page: www.facebook.com/LifeBridgeHealth #EmployeeAppreciation #ServiceAwards #LifeBridgeHealth #TeamLifeBridge #HealthCare #Maryland #medicalfield #HCP

    lifebridgehealth: "Congratulations to the #NorthwestHospital employees who celebrated milestone anniversaries at the recent Service Awards dinner. Northwest Hospital President Brian White thanked these team members for their hard work and dedication, praising them as the "backbone of the organization." To view more event photos, visit our #Facebook page: www.facebook.com/LifeBridgeHealth #EmployeeAppreciation #ServiceAwards #LifeBridgeHealth #TeamLifeBridge #HealthCare #Maryland #medicalfield #HCP"
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