Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Things are really looking up with a new look for our #SinaiHospital elevators! Check out these new designs showcasing some of our recent achievements, including our @usnews rankings.

    lifebridgehealth: "Things are really looking up with a new look for our #SinaiHospital elevators! Check out these new designs showcasing some of our recent achievements, including our @usnews rankings."
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  • Meet the "Get in the Game" Committee Chairs at #SinaiHospital! This team was in charge of planning a variety of activities for our annual giving campaign, including 'jeans day at work' and a Basket of Champions raffle to help increase employee participation and morale. We are so appreciative of their support, and could not have had a successful event without their help! #TeamLifeBridge

    lifebridgehealth: "Meet the "Get in the Game" Committee Chairs at #SinaiHospital! This team was in charge of planning a variety of activities for our annual giving campaign, including 'jeans day at work' and a Basket of Champions raffle to help increase employee participation and morale. We are so appreciative of their support, and could not have had a successful event without their help! #TeamLifeBridge"
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  • Meet this amazing girl! Grace Callwood was diagnosed with #lymphoma at age 7, and now she's making a difference for other children fighting #cancer. She recently donated a $5,000 prize she received for creating the "We Cancerve Fund" to the Herman & Walter Samuelson Children's Hospital at Sinai - helping other kids and families facing serious illness. We are so appreciative to Grace, she is truly an #inspiration!

    lifebridgehealth: "Meet this amazing girl! Grace Callwood was diagnosed with #lymphoma at age 7, and now she's making a difference for other children fighting #cancer. She recently donated a $5,000 prize she received for creating the "We Cancerve Fund" to the Herman & Walter Samuelson Children's Hospital at Sinai - helping other kids and families facing serious illness. We are so appreciative to Grace, she is truly an #inspiration!"
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  • Congratulations to the #LifeBridgeHealth #July SuperStar Employees! Thank you for going above and beyond the call of duty, every day. #TeamLifeBridge From left to bottom right: Arlene Moore of #NorthwestHospital, Regina Munford of #Levindale, and Kathy Luby of #CarrollHospital.

    lifebridgehealth: "Congratulations to the #LifeBridgeHealth #July SuperStar Employees! Thank you for going above and beyond the call of duty, every day. #TeamLifeBridge 
From left to bottom right: Arlene Moore of #NorthwestHospital, Regina Munford of #Levindale, and Kathy Luby of #CarrollHospital."
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  • Do you know in what year #SinaiHospital move to its current location? As we celebrate Sinai’s 150th anniversary, enter our trivia contest for the chance to win a $150 gift card! #TBT www.sinai150.com

    lifebridgehealth: "Do you know in what year #SinaiHospital move to its current location? As we celebrate Sinai’s 150th anniversary, enter our trivia contest for the chance to win a $150 gift card! #TBT www.sinai150.com"
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  • #DYK every 2-3 years women should receive a physical examination to screen for diseases; assess risk for future problems; discuss lifestyle habits; and keep vaccinations up to date. Be proactive about your health by staying on top of necessary screenings and health care visits. #WednesdayWisdom

    lifebridgehealth: "#DYK every 2-3 years women should receive a physical examination to screen for diseases; assess risk for future problems; discuss lifestyle habits; and keep vaccinations up to date. Be proactive about your health by staying on top of necessary screenings and health care visits. #WednesdayWisdom"
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  • Thank you, to the big-hearted "Get in the Game" campaign chairs at #NorthwestHospital. These members, Ericka Gray-Wylie, David Forbes, and Charles Williamson (not pictured), work hard to develop fun activities to not only increase participation in the employee giving campaign and raise funds, but to boost employee morale. #TeamLifeBridge

    lifebridgehealth: "Thank you, to the big-hearted "Get in the Game" campaign chairs at #NorthwestHospital. These members, Ericka Gray-Wylie, David Forbes, and Charles Williamson (not pictured), work hard to develop fun activities to not only increase participation in the employee giving campaign and raise funds, but to boost employee morale. #TeamLifeBridge"
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  • ‪#‎TBT Did you know that there’s a mini-museum inside ‪#‎SinaiHospital? Located behind the hospital’s cafeteria, the “Sinai Pride” #exhibit takes you back in time displaying everything from medical instruments to historic photos. Do you have a Sinai story? We’d love to hear it!

    lifebridgehealth: "‪#‎TBT Did you know that there’s a mini-museum inside ‪#‎SinaiHospital? Located behind the hospital’s cafeteria, the “Sinai Pride” #exhibit takes you back in time displaying everything from medical instruments to historic photos. Do you have a Sinai story? We’d love to hear it!"
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  • Meet the Committee Chairs at #Levindale, Amy Ward, Desiree Erdman, and John Ottena (not pictured here), who dedicate their time and hard work to organizing our annual 4-week employee giving campaign: "Get in the Game."

    lifebridgehealth: "Meet the Committee Chairs at #Levindale, Amy Ward, Desiree Erdman, and John Ottena (not pictured here), who dedicate their time and hard work to organizing our annual 4-week employee giving campaign: "Get in the Game.""
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  • The "Get in the Game" festivities continue as part of our #LifeBridgeHealth annual employee giving campaign. At #NorthwestHospital, staff members competed in a #Zumba Dance Off, while #CarrollHospital associates tested their #trivia knowledge, and the folks at #Levindale… well they just cooled off and enjoyed some delicious #icecream. Last year, our employees raised $202,000 to help local Maryland charities. Go #TeamLifeBridge!

    lifebridgehealth: "The "Get in the Game" festivities continue as part of our #LifeBridgeHealth annual employee giving campaign. At #NorthwestHospital, staff members competed in a #Zumba Dance Off, while #CarrollHospital associates tested their #trivia knowledge, and the folks at #Levindale… well they just cooled off and enjoyed some delicious #icecream. Last year, our employees raised $202,000 to help local Maryland charities. Go #TeamLifeBridge!"
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