Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 866-404-DOCS.

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  • Participants in #Levindale's Adult Day Services Program had a great time at their recent #luau, complete with festive #leis. The Adult Day Services Program combines fun #social #events with #rehabilitation and #therapy to help seniors avoid long-term care. #healthcare #LifeBridgeHealth

    lifebridgehealth: "Participants in #Levindale's Adult Day Services Program had a great time at their recent #luau, complete with festive #leis. The Adult Day Services Program combines fun #social #events with #rehabilitation and #therapy to help seniors avoid long-term care. #healthcare #LifeBridgeHealth"
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  • Taylor, a patient at the #LifeBridgeHealth Alvin and Lois Lapidus #Cancer Institute, loves "Cherry" the #monkey. Cherry was part of Taylor's "#GivingComfort" kit, which was provided through a partnership with the McKesson Corporation. The kits are given to cancer patients undergoing treatment, and include #comfort items like soft blankets, yummy snacks, uplifting messages, and even new friends! #Health #Healthcare #CancerPatient #BeatCancer

    lifebridgehealth: "Taylor, a patient at the #LifeBridgeHealth Alvin and Lois Lapidus #Cancer Institute, loves "Cherry" the #monkey. Cherry was part of Taylor's "#GivingComfort" kit, which was provided through a partnership with the McKesson Corporation. The kits are given to cancer patients undergoing treatment, and include #comfort items like soft blankets, yummy snacks, uplifting messages, and even new friends! #Health #Healthcare #CancerPatient #BeatCancer"
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  • #TipTuesday: If you are age 20 or older and have not been diagnosed with #cardiovascular disease, @american_heart recommends having your #cholesterol levels checked by your #health care provider every four to six years. #heart #hearthealth #healthcare #LifeBridgeHealth

    lifebridgehealth: "#TipTuesday: If you are age 20 or older and have not been diagnosed with #cardiovascular disease, @american_heart recommends having your #cholesterol levels checked by your #health care provider every four to six years. #heart #hearthealth #healthcare #LifeBridgeHealth"
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  • Congratulations to the #LifeBridgeHealth #SuperStar employees of July! These individuals have been nominated by their coworkers for going above and beyond the call of duty, every day. Thank you, for all that you do! #FutureOfHealthCareIsHere #EmployeeOfTheMonth #HealthCare

    lifebridgehealth: "Congratulations to the #LifeBridgeHealth #SuperStar employees of July! These individuals have been nominated by their coworkers for going above and beyond the call of duty, every day. Thank you, for all that you do! #FutureOfHealthCareIsHere #EmployeeOfTheMonth #HealthCare"
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  • #TipTuesday: When #exercising, breath in and out through both your mouth and nose. According to @PreventionMag oxygen helps fuel your #fat burn, so the more efficiently you #breath, the better your #workout #results will be. #LifeBridgeHealth

    lifebridgehealth: "#TipTuesday: When #exercising, breath in and out through both your mouth and nose. According to @PreventionMag oxygen helps fuel your #fat burn, so the more efficiently you #breath, the better your #workout #results will be. #LifeBridgeHealth"
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  • The #LifeBridgeHealth team is deeply saddened by the passing of Lenny “Batman” Robinson. Over the years, Lenny has done so much to lift the spirits of our patients young and old. Here he is pictured with our own Dr. Herzenberg at our Save-a-Limb race Earlier today, Dr. Herzenberg gave a thoughtful tribute to Lenny on @wbalradio. Our condolences go out to Lenny's family, friends and legions of fans. Lenny was truly a superhero to us. #WeAreBatman

    lifebridgehealth: "The #LifeBridgeHealth team is deeply saddened by the passing of Lenny “Batman” Robinson. Over the years, Lenny has done so much to lift the spirits of our patients young and old. Here he is pictured with our own Dr. Herzenberg at our Save-a-Limb race  Earlier today, Dr. Herzenberg gave a thoughtful tribute to Lenny on @wbalradio. Our condolences go out to Lenny's family, friends and legions of fans. Lenny was truly a superhero to us. #WeAreBatman"
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  • #SneakPeek: Exciting things are happening in the #epilepsy program at the Sandra and Malcolm Berman Brain & Spine Institute, and we're making a #video to tell you all about it. #StayTunned to see the finish product in the coming weeks. #Hospital #HealthCare #Baltimore #FutureOfHealthCareIsHere #LifeBridgeHealth

    lifebridgehealth: "#SneakPeek: Exciting things are happening in the #epilepsy program at the Sandra and Malcolm Berman Brain & Spine Institute, and we're making a #video to tell you all about it. #StayTunned to see the finish product in the coming weeks. #Hospital #HealthCare #Baltimore #FutureOfHealthCareIsHere #LifeBridgeHealth"
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  • #TipTuesday: Sitting at a desk for an extended period of time can have a negative impact on your #health. “Luckily, the solutions to this mounting threat are simple. When you have no choice but to sit, try switching your slouch so you have a straighter spine.” - @medicaldaily #backpain #healthcare #LifeBridgeHealth

    lifebridgehealth: "#TipTuesday: Sitting at a desk for an extended period of time can have a negative impact on your #health. “Luckily, the solutions to this mounting threat are simple. When you have no choice but to sit, try switching your slouch so you have a straighter spine.” - @medicaldaily #backpain #healthcare #LifeBridgeHealth"
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  • In honor of International Assistance #Dog Week, we’d like to recognize our #loyal companions who devote themselves to #helping individuals enhance the quality of their lives. Pictured below are Laurie Walters and Puck, two #volunteers with the ‪#‎CarrollHospital #pet therapy program, which unites #animals with #patients, visitors and staff to provide comfort and affection.‪#‎IADW #ServiceDog #PetTherapy #HealthCare

    lifebridgehealth: "In honor of International Assistance #Dog Week, we’d like to recognize our #loyal companions who devote themselves to #helping individuals enhance the quality of their lives. Pictured below are Laurie Walters and Puck, two #volunteers with the ‪#‎CarrollHospital #pet therapy program, which unites #animals with #patients, visitors and staff to provide comfort and affection.‪#‎IADW #ServiceDog #PetTherapy  #HealthCare"
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  • Don't forget to eat your #fruits and #vegetables. Every Thursday from now until September 24, #CarrollHospital will host it's #farmersmarket on the third level of the hospital's parking garage. Stop by today between 12:30 - 4:30 p.m.! #EatLocal #HealthyFood

    lifebridgehealth: "Don't forget to eat your #fruits and #vegetables. Every Thursday from now until September 24, #CarrollHospital will host it's #farmersmarket on the third level of the hospital's parking garage. Stop by today between 12:30 - 4:30 p.m.! #EatLocal #HealthyFood"
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