Neil Meltzer’s Vision for LifeBridge Health Series Part Two: The 24-Hour Bakery

On July 1, 2013 Neil Meltzer became President and CEO of LifeBridge Health. In this 4-part series he shares his vision for the organization.

If you've happened upon a newsstand or channel-surfed into any 11 p.m. broadcast, you're well aware that the health care industry is changing. Much ink has been spilled about what these changes mean for our field and for our nation as a whole. Health care organizations must navigate changing compensation models; they must meet the needs for new technologies; and they must revitalize their physician partnerships. Guiding any health care system especially one as diverse and complex as LifeBridge Health through these changes is a challenge, and, from Meltzer's perspective, an opportunity.

"Being a part of any career with a social mission can be exceptionally rewarding," he says. "But it requires the ability to be a lifelong learner and to truly care about making a difference to those in need. Negotiating an industry that doesnt follow basic business principles requires an intellectual acuity and quicksilver creativity."

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"Imagine you're the CEO of a bakery, but you have to keep the bakery open 24-7 because you're never sure who's going to walk in the door," Meltzer explains. "You have to have sufficient staff for whomever might arrive, and you've got to keep a variety of baked goods on hand because you're not sure what your customer will want. You're told how to price your goods and you have to give away your inventory if your customer can't pay."

This may seem like a sticky situation (even if we're not selling sticky buns), but the one thing our multibillion dollar, internationally renown health care system has in common with that mom-and-pop corner bakery is the customer's experience is always uppermost in our minds. LifeBridge Health is enacting an even deeper emphasis on developing lifelong relationships with our patient populations, and enfolding them in our continuum of care. Continuum of care may sound like a catchphrase dreamed up by someone with an ad-mans savvy, but it is, in fact, the guiding force of our patient-centered care philosophy.

For Meltzer, the patient's experience begins long before his or her first step inside a LifeBridge Health facility: It starts in the community. People have a relationship with the organization and they know that were here to care for them in any aspect of their lives, whether they have a cold and need a primary care physician; whether they need some basic treatment, like a flu shot; or whether they need some major cardiac or neuro-surgery, or even cancer care. I want them to turn to us as their health partner for life. We can provide the kind of care or services or support they may need, whenever they need it.

Part of what makes LifeBridge Health so uniquely positioned to meet and exceed these new challenges within our industry is, according to Meltzer, our strong and growing destination programs, our rich ties to the communities we serve and our great employee and physician base.

Read part one of the series here.

-Laura Bogart

To schedule an appointment with one of our highly trained physicians and find out why LifeBridge Health is Baltimore's premier health care organization, call 410-601-WELL.

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  • Congratulations to the #LifeBridgeHealth SuperStar employees! These employees have been nominated by their coworkers for going above and beyond the call of duty, every day. Thank you, for all that you do! #TeamLifeBridge [From top left to bottom right: Dujon Williams of #CarrollHospital, Gladys Cox of #NorthwestHospital, Timothy Squire of #Levindale, and Sean Curran of #SinaiHospital] #EmployeeAppreciation #HealthCare #Maryland

    lifebridgehealth: "Congratulations to the #LifeBridgeHealth SuperStar employees! These employees have been nominated by their coworkers for going above and beyond the call of duty, every day. Thank you, for all that you do! #TeamLifeBridge
[From top left to bottom right: Dujon Williams of #CarrollHospital, Gladys Cox of #NorthwestHospital, Timothy Squire of #Levindale, and Sean Curran of #SinaiHospital] #EmployeeAppreciation #HealthCare #Maryland"
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  • To celebrate #RandomActsofKindnessDay, the Employee Activities Committee at #SinaiHospital and Interim COO Jonathan Ringo, M.D. joined forces to greet employees on their way into work, to give them a delicious cup of hot chocolate! Thanks to all the employees who stopped by and joined us! #RAKWeek2017

    lifebridgehealth: "To celebrate #RandomActsofKindnessDay, the Employee Activities Committee at #SinaiHospital and Interim COO Jonathan Ringo, M.D. joined forces to greet employees on their way into work, to give them a delicious cup of hot chocolate! Thanks to all the employees who stopped by and joined us! #RAKWeek2017"
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  • #DidYouKnow #Heartdisease doesn’t only affect men. It is the leading cause of death for women as well as men in the United States. To help educate our community about this disease, Dr. Bridgette C. Provost of BW Primary Care, a #LifeBridgeHealth partner, spoke about the misconceptions of heart disease in women at our “Girls Night Out” community event on February 2. #HeartMonth #HeartHealth #KnowYourNumbers

    lifebridgehealth: "#DidYouKnow #Heartdisease doesn’t only affect men. It is the leading cause of death for women as well as men in the United States.
To help educate our community about this disease, Dr. Bridgette C. Provost of BW Primary Care, a #LifeBridgeHealth partner, spoke about the misconceptions of heart disease in women at our “Girls Night Out” community event on February 2.  #HeartMonth #HeartHealth #KnowYourNumbers"
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  • #DYK Every 40 seconds someone has a stroke in the U.S., but 80% of all strokes are preventable. #WednesdayWisdom #KnowYourNumbers (📸 credit: @american_heart)

    lifebridgehealth: "#DYK Every 40 seconds someone has a stroke in the U.S., but 80% of all strokes are preventable. #WednesdayWisdom #KnowYourNumbers (📸 credit: @american_heart)"
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  • We had a great time decorating cupcakes today with @hopeforhenry today! #ValentinesDay

    lifebridgehealth: "We had a great time decorating cupcakes today with @hopeforhenry today! #ValentinesDay"
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  • What's happening here? #LifeBridgeHealth is getting ready to launch our latest #employee engagement survey, and we're peeling back the curtain on how it all works. We're doing a video with our survey consultant to explain how his company gathers employee feedback while keeping individual responses anonymous. #behindthescenes #staytuned #Maryland #employeeappreciation

    lifebridgehealth: "What's happening here? #LifeBridgeHealth is getting ready to launch our latest #employee engagement survey, and we're peeling back the curtain on how it all works. We're doing a video with our survey consultant to explain how his company gathers employee feedback while keeping individual responses anonymous. #behindthescenes #staytuned #Maryland #employeeappreciation"
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  • As part of our #employee engagement initiative, we asked employees to share with us what they like best about working at #LifeBridgeHealth. Here's what one #SinaiHospital employee had to say. #Healthcare #Hospital #LoveWhereYouWork #DoWhatYouLove

    lifebridgehealth: "As part of our #employee engagement initiative, we asked employees to share with us what they like best about working at #LifeBridgeHealth. Here's what one #SinaiHospital employee had to say.

#Healthcare #Hospital #LoveWhereYouWork #DoWhatYouLove"
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  • One of #CBS News’ favorites, #CharlieRose, is to undergo heart surgery. @LBHealth Dr. Christopher Kwon takes the mystery out of the surgery and tells us what we should all know tonight at 5 pm on CBS #Baltimore. #Maryland #HeartHealth #HeartMonth

    lifebridgehealth: "One of #CBS News’ favorites, #CharlieRose, is to undergo heart surgery. @LBHealth Dr. Christopher Kwon takes the mystery out of the surgery and tells us what we should all know tonight at 5 pm on CBS #Baltimore. #Maryland #HeartHealth #HeartMonth"
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  • The new signs are here! Check out these bright banners around the #SinaiHospital campus highlighting some great achievements, including the U.S. News & World Report rankings for the hospital itself as well as the Departments of Neurology and Neurology. #LifeBridgeHealth #Maryland #Healthcare #Hospital

    lifebridgehealth: "The new signs are here! Check out these bright banners around the #SinaiHospital campus highlighting some great achievements, including the U.S. News & World Report rankings for the hospital itself as well as the Departments of Neurology and Neurology. #LifeBridgeHealth #Maryland #Healthcare #Hospital"
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  • #LifeBridgeHealth has gone red! Today the staff across our facilities wore red to support the #AmericanHeartAssociation and their fight against heart disease and stroke! #GoRedWearRed #HeartHealth

    lifebridgehealth: "#LifeBridgeHealth has gone red! Today the staff across our facilities wore red to support the #AmericanHeartAssociation and their fight against heart disease and stroke! #GoRedWearRed #HeartHealth"
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